COMPETITOR SITE 1

url: http://www.vicks.com

ANALYSIS:

Content wise

- Home Page itself is informative. I think it sets the proper context for its visitors.

- Global Navigation is consistent from page to page.

- Site Organization could be better. Theres too much clutter and is crammed up.

- The content matches he mission of the organization and the needs of the audience.

- Interactivity involved.

Design Wise

- Minimal use of color which suits the product.

- Typography could be better.

- Idea behind the timeline is interesting though i feel design approach a bit boring and predictable.