COMPETITOR SITE 3

url: http://www.icyhot.com

ANALYSIS:

Content Wise

- Content short and to the point.

- Easy Navigation. Consistent.

- Good use of interactivity with the user for Where does it hurt page.

Design Wise

- Lacks Typography.

- Overall color is good. Suits the product.

- Overall site design needs improvement.

- Rollover effect could be better.